Consumers demand high quality of food and food production methods, forcing retailers into competition on food availability and food safety, quality control, eco-efficiency and animal welfare. In this situation reliable chains that provide the main fresh products are becoming of strategic importance. So Greenport Shanghai offers high profits for the entrepreneurs, offers high quality products to consumers and fully respects the environment.

The New China, as well as the New Shanghai, is always reaching for the top. When looking for state-of-the-art international experts who could meet their ambition, they found exactly those entrepreneurs and scientists who are far advanced and experienced with metropolitan agriculture. They found them in Holland, in the Northwest European Deltametropolis.

Because of Holland's intense urbanization, Dutch farmers are experienced with sustainable development: intensive agricultural production with high profits with respect for our planet, and with the quality which consumers demand. And it works! Holland is the third largest exporter of agroproducts in the whole world. Now Dutch expertise is used in China to take the lead in 21st century innovating metropolitan agriculture.